Customers and clients will pay more money for the same product, packaged differently. For instance, I can sell a book at a certain value or sell an audio version—it’s the same content for more money. It’s the same product, packaged in a more appealing way. This is an extremely valuable lesson in perceived value. Designing a specialized skill set creatively can help you expand your services to attract more people.
– Karen Dubi, Flexible Mindset Strategies
Forbes Coaches Council Expert Panel ®